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KMID : 0361020140570050304
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Korean Journal of Otolaryngology - Head and Neck Surgery
2014 Volume.57 No. 5 p.304 ~ p.313
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Evaluation of Satisfaction with Hearing Aids Using a Questionnaire Based on MarkeTrak Survey
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Chang Young-Soo
Choi Jee-Sun
Park Ga-Young
Youm Hye-Youn
Byun Ha-Young
Cho Yang-Sun
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Abstract
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Background and Objectives: MarkeTrak survey is a subjective evaluation method for hearing aid users. This investigation evaluated the level of subjective satisfaction in hearing aid users by adopting the MarkeTrak survey method.
Subjects and Method: Ninety-seven subjects participated in this study and replied to the Korean version of 8th MarkeTrak survey. The satisfaction score regarding hearing aids used a 7-point scale to analyze the patient-related as well as hearing aids-related factors.
Results: Overall satisfaction rate was 60.8%. Among the patient-related factors, women showed significantly higher satisfaction rate (p＜0.05) than men but the level of education affected the satisfaction rate (p＜0.05). Hearing aids users showed significantly higher satisfaction rate in small group communication than in other circumstances (p＜0.05). The factors related to the hearing aids did not have significant influence on the satisfaction rating.
Conclusion: MarkeTrak survey is a useful questionnaire for evaluating satisfaction about not only hearing factors but also sociodemographic factors and hearing-aids related factors.
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KEYWORD
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Consumer satisfaction, Hearing aid, MarkeTrak
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